Welcome back! As the landscape in the cannabis industry continues to shift, many are wondering how far the escalation of high-percentage THC strains will go. Will we continue to see more and more intense, high-potency consumables, or will this trend give way to a more varied approach?
Glorious Cannabis is looking to change the conversation around cannabis, according to Territory Sales Manager Scott Donovan and Trade Marketing Manager Katie Naudi. Instead of aiming for high THC-percentage yields, Glorious focuses on finding the right terpenes and flavors to create new categories of weed, like aphrodesiacs and creativity boosters. Is this the way the broader cannabis industry will go, or will we continue to see higher and higher intensity cannabis products? This week, they join Victoria to talk about their shared philosophy behind the cannabis they create, and what we can expect to see next.
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