Welcome back! This week, Mike and Kevin strike up a conversation with Agil Elmathil from RedFox Cannabis.

Founded in 2021, RedFox has spent the past several years building a brand you can now find at every Planted location.

Today, we are here to talk about how they did it. From identifying and cultivating the right strains, to understanding how and where to break through the cluttered market, we talk about how some of the best are doing business.

Highlights include:

  • In case we haven’t said this yet, cannabis is a HARD business. Mike, Kevin, and Agil get real about what it takes to prepare the consumables we all love.
  • Flower is STILL king, and it will account for most sales at any given dispensary. Agil shares how brands are separating themselves from the pack.
  • What’s next for cannabis in Michigan? We talk about how trends that started in California planted the seeds for some exciting offerings in Michigan!

Guest Links:

Instagram: https://www.instagram.com/stoneheads.detroit/

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